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Problem Solving

The Problem-Solving Approach in Sales is a customer-focused selling method where the salesperson first understands the customer’s problem, pain point, or need before offering any product or service.

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Overview

The Problem-Solving Approach in Sales is a customer-focused selling method where the salesperson first understands the customer’s problem, pain point, or need before offering any product or service.

Instead of directly promoting features, this approach focuses on identifying challenges, analyzing root causes, and presenting the product as a customized solution.

This method builds trust, improves customer satisfaction, and increases long-term business relationships. It shifts the mindset from “selling a product” to “solving a problem.”

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Details

Understanding the Customer’s Problem

The first and most important step is listening.
A salesperson should ask open-ended questions to understand:

  • What challenges the customer is facing
  • Why the current solution is not working
  • What outcome the customer expects

This helps in identifying real pain points rather than assumptions.

Identifying the Root Cause

Sometimes the visible problem is not the real issue.
For example:

Customer says: “Sales are low.”
Real issue could be:

  • Poor marketing
  • Wrong pricing
  • Weak customer targeting

A good salesperson investigates deeper to diagnose the actual cause.

Instructor

Samar Sharma

Marketing Expert

Samar Sharma is a prodigious entrepreneur renowned for his exceptional prowess in the realms of Sales & Marketing. With a remarkable track record of mentoring over 20,000 students to enhance their career trajectories, he has emerged as a prominent figure in the realm of professional development. Possessing adept leadership skills, he adeptly guides his team, underscoring his role as an exceptional leader.

Samar Sharma's extensive professional journey has seen him collaborate with numerous prominent brands and influencers, a testament to his expertise and influence within the industry. At present, he is unwaveringly committed to a vision that centers around empowering the younger generation in the realm of digital entrepreneurship. Focused on imparting highly sought-after skills, his mission is set to drive the youth towards excellence in the realm of digital business endeavors.

Review

3.8
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₹ 27999

Language-Hindi

Use On Desktop,Tablet & Mobile

Full Lifetime Access

Certificate Of Completion

2 Videos (15 Hours)

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